Every spring, Louisville fills with one of its most recognizable Derby Festival traditions — the colorful Pegasus Pin. These collectible pins are worn by thousands of locals and visitors during the weeks leading up to the Kentucky Derby, showing support for the Kentucky Derby Festival and unlocking small perks across the city.
What Are Pegasus Pins?
Pegasus Pins are small collectible pins sold each year by the Kentucky Derby Festival. The design changes annually, making them fun items for collectors who return year after year to add the newest version to their collection.
The pins feature the iconic Pegasus symbol and come in different versions, including the standard Pegasus Pin and specialty pins such as the “VIP Pin,” which includes additional perks.
Why People Buy Them
Beyond being a fun Louisville tradition, Pegasus Pins help support the Kentucky Derby Festival and its many community events. Proceeds from pin sales help fund the festival’s programming, which includes events such as Thunder Over Louisville, the Pegasus Parade, concerts, and other celebrations across the city.
Perks of Wearing a Pegasus Pin
Many local businesses participate in the Pegasus Pin program by offering special deals and discounts to anyone wearing the pin. While the perks change each year, they often include:
- Discounted food and drinks at participating restaurants and bars
- Special promotions at local shops and retailers
- Entry deals for Derby Festival events
- Giveaways and festival promotions throughout Louisville
Part of the fun is discovering which businesses are offering “Pin Perks” as the Derby Festival approaches.
Where to Get Pegasus Pins
Pegasus Pins are widely available across Louisville in the weeks leading up to the Kentucky Derby Festival. You can find them at:
- Kroger stores throughout Louisville
- Participating banks and local retailers
- Derby Festival events and official festival locations
You can also learn more about the pins and participating businesses on the official Kentucky Derby Festival website.
Official Kentucky Derby Festival Pegasus Pins Page
See Participating Businesses Offering Pegasus Pin Perks
A Louisville Tradition
For many locals, buying and wearing a Pegasus Pin marks the unofficial start of Derby season. You’ll see them on jackets, hats, and backpacks across the city as Louisville gears up for weeks of festivals, events, and celebrations leading to the Kentucky Derby.
If you’re new to Louisville or visiting during Derby season, grabbing a Pegasus Pin is one of the easiest ways to take part in a local tradition and enjoy some extra perks along the way.